P.O.Box 12107
La
Jolla, CA 92039
619-458-3400
steve@perez.com
HIGHLIGHTS OF
QUALIFICATIONS
Multilevel, multidisciplinary experience -- management, travel, tourism, business, technology,
crime, courts,
government, sports, investigative
projects
Multimedia experience: print, radio, TV, Internet, digital media
Adept at working independently and with team, generating and overseeing story ideas
and projects
PROFESSIONAL
EXPERIENCE
Travel Web editor OCRegister.com / DiscoverOC.com editor, websites for Freedom Orange County Information, Inc., publishers of OCRegister.com and DiscoverOC.com
Principal content
producer, SignOnSanDiego.com, website for the San Diego
Union-Tribune.
Writing and editing
Staff writer, business, North County Times; business
columnist, staff
writer for the Santa Cruz County Sentinel, county's
largest daily newspaper. As full-time business writer in 1995,
doubled amount of local business coverage and established regular Sunday business section, resulting in Sentinel's recognition as
"Business of the Year" by the Santa Cruz Area Chamber of
Commerce.
Journalism instructor at University of California; Santa
Cruz, developed
curriculum, lectured, directed student staff.
Free-lance sportswriter for the LOS ANGELES TIMES, San Diego
County edition. Staff writing, desk assistant, on-air positions at
television and radio stations in southern and central California.
On-air reporting/media projects
Correspondent, program host, special projects for TCI
Media Services.
Hosted coverage of county's largest racing event, the
Wharf to Wharf
race. Conceived and executed CruzTec '96, county's first ever high-tech job
opportunities conference.
Santa Cruz County correspondent for KTOM radio, No.-1 rated
country
music station in Salinas, routinely broke major stories ahead of competing radio and local TV
stations.
Free-lance reporter for KCBA NewSource 35, Fox-affiliate
television
station based in Salinas, and for various other
programs.
Santa Cruz Bureau chief for KMST-TV, CBS affiliate based in
Monterey, coverage of
major events ranging from 1989 Loma Prieta Earthquake, to 1987 Pebble
Beach fire.
General assignment reporter and sports director for KECY-TV, CBS affiliate in El Centro.
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GoNomad.com piece
The Kona Condo blog
More work samples
Relevant work history
1990-present
Apex Productions / BayNewsVideo est. 1990, Santa Cruz, Calif.; Freelance video, multimedia, web development and content production. Video acquisition, editing, DVD development, web content for various clients. Relocated to San Diego area 1999.
Production company owner and operator. Projects for nationally syndicated programs, collaborator, free-lance writer
on development projects, free-lance broadcast journalist
for Central Coast radio and TV stations. Writer, various marketing clients, web sites and print publications
May 2006-August 2007
Web editing, content production and development, video, photography, multimedia, web development and content production for the Orange County Register's web site. Santa Ana,
Calif.
May 1999-February 2006
SignOnSanDiego.com; principal content producer,
news. Duties include updating news and sports pages, covering
breaking news, writing, editing, video production, and various duties
associated with news gathering and organization. San Diego,
Calif.
Nov. 1998-May 1999
North County Times; staff
writer, business, including technology, economics, golf industry,
Escondido, Calif.
1990-August, 1998
Columnist, staff writer
Santa
Cruz County Sentinel; business correspondent and columnist, business
writer, joined staff in 1990 as night cops/crime reporter.
Santa Cruz,
Calif.
Sept. 1995-Jan. 1997
Special Projects
TCI
Media Services, Monterey/Santa Cruz; host, correspondent, public
relations, marketing, research. Scotts Valley, Calif.
1987-1990
KMST-TV, Santa Cruz Bureau Chief.
Monterey, Calif.
1986
KECY-TV, sports
director, news reporter. El Centro, Calif.
1985-1988
KFMB-TV/AM & FM, radio news public
affairs, radio news anchor, TV news writer. San Diego,
Calif.
EDUCATION
San Diego State University, Bachelor of Arts:
Journalism. Minor: political science, 1985. University of California, San Diego Extension Professional Certificate in Multimedia Development, Spring 2004.
Continuing education: industry workshops such as The Travel Channel Academy, alumni, 2008, AP's "NewsTrain" newsroom leadership through the San Diego Union-Tribune. Training or classes in Avid Xpress Pro, digital photography, Photoshop, After Effects and Macromedia Flash.
Certified in Apple's Final Cut Pro at 2003 DV Expo in Los Angeles.
AFFILIATIONS
2001 -
Journalist in residence program, University of Missouri; 1998 Ford
Fellowship in Business Journalism, University of Kansas, Mo.; Society of Professional Journalists, Online News Association, National Press Photographers Association, National Association of Photoshop Professionals. Prior memberships: Society of American Business Writers and Editors, Investigative Reporters and Editors.
AWARDS
Online News Association, First place, breaking news, large site, for coverage of the 2003 San Diego wildfires, First place, online sports story, 2000, Society of Professional Journalists, San Diego Pro Chapter; First place, online sports story, 2001, Society of Professional Journalists, San Diego Pro Chapter; First place, online news story, 2000, Society of Professional Journalists, San Diego Pro Chapter; First place Online Science/Health Story, Society of Professional Journalists, San Diego Pro Chapter, San Diego Press Club Journalism Awards, 2000, First place, Best Integration of Media, 2000 and 2001, San Diego Press Club Journalism Awards
WORK SAMPLES
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